We Interrupt This Blog for a Promotional Announcement

We'll get back to snow speculation in a new thread. While we spend much of our time in my business working with cutting edge technologies, I thought I'd let you know an "older" technology still has a huge impact in this television market. Channel 4 Weatherline, which we began in 1988, received a record number of calls in 2007--10,054,192 calls! The equipment includes a digital recorder and 25 incoming lines. Weatherline, Inc., the manufacturer of the equipment, tells us that per capita Buffalo is often their number one market for phonecall totals. With that kind of call count, you can understand why during peak hours you sometimes get a busy signal despite the expense of hosting 25 lines.

Another impressive number: on Sunday, December the 16th--the day of our 12.3" snowstorm (at the NWS), wivb.com received a record 277,000 hits--the majority of which were for our Weather Page.

So, in addition to our ratings dominance over the last nearly 7 years, other technologies--new and older--are still helping us reach the WNY/nrn PA audience 24/7.

By the way, this blog's doing great. The daily and weekly numbers have been beyond our expectations.